In recent years, the Latvian Academy of Culture has experienced rapid growth. The new visual identity serves as a logical and necessary addition to the academy's further development, creating a contemporary, dynamic, and unified brand image.

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To raise awareness of heart arrhythmia, a famous Latvian love song was altered so its rhythm mimicked an irregular heartbeat, transforming romance into a health warning.

McCann Riga

Industrial waste is a “dirty word,” so we made it a competitive advantage. The identity uses caution tape, safety yellow, hazmat cues and toxic gradients to position REWASTE as the no-stress partner for big industry. The promise is simple: “We handle waste so you can get Back to Progress” - making ESG feel effortless and operational headaches disappear.

McCann Riga

To reverse declining alumni donations, we gamified giving as investing. The SSE 500 was a digital “stock index” where students became assets and alumni bought in. A real-time platform, algorithmic pricing and leaderboards fueled competition and status. Result: €94,556 raised in 12 days, plus renewed alumni engagement.

McCann Riga

A new initiative at the Children’s Clinical University Hospital needed to make complex genetics feel approachable without losing credibility. We turned scientific elements - DNA, cells, chromosomes - into friendly character-like forms, integrated into typography (hidden details in the “M”). The system balances bold color with clarity, working smoothly from logo to digital applications.

McCann Riga

84% of Latvians call themselves patriots, but only 41% have donated blood. We turned that gap into a national symbol: the Latvian flag redesigned to show only 41% of its red and raised as a billboard. The “Drying Flag” sparked public conversation and inspired institutions and public figures to raise it too - turning patriotism into an actionable call to donate.

McCann Riga

Book "The Living Glove" continues to explore and reveal the unique creative work of Jette Užāne – the art of knitting, which brings together traditional knowledge, personal creative expression, and the cultural pulse of 20th-century Latvia. In this book, mittens are documented not only as textile art, but also as stories of their time and society, preserving a connection between past generations and the present.

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Kaļķu Street Quarter is a creative industrial quarter in Kuldīga that has grown out of a distinctly post-Soviet past. What was once a cluster of neglected garage repair buildings has, over the last five years, transformed into a vibrant home for local businesses and a regional cultural venue hosting events, exhibitions, and open-air concerts. As the quarter matured, its increasing complexity called for a clear, functional, and character-driven wayfinding system.

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An iconic French lighting brand (one of its lamps sits on President Macron’s desk) had outdated branding. The rebrand introduced the rallying call “Do Not Live in the Dark”, pairing chiaroscuro-inspired visuals, refined typography and product storytelling that treats each lamp as a legend. The shift restored contemporary design relevance and reignited desire.

McCann Riga

With global attention fading, we exposed Russia’s abduction of 20,000+ Ukrainian children by mirroring the tactic used against families: a fake “summer camp” campaign targeting Latvian parents. Warm, familiar ads turned into a shock reveal on click. The idea moved into the street with a “prison playground” installation in Riga and culminated in an international conference that pushed the issue back onto political agendas.

McCann Riga

Olainfarm rebranded to Olpha to support international expansion. The new name combines heritage, leadership, and pharmaceutical expertise. The visual system - built around colorful modular layouts - communicates a clear, human-centric philosophy: healthcare should be within reach.

McCann Riga

Inspired by airplane safety instructions, the campaign reframed breast self-exams as life-saving safety checks. Airport installations, a traveling mammography bus, and national media coverage increased mammogram screenings by 37%.

McCann Riga

To encourage biowaste sorting without financial incentives, the biowaste plant became a character named Bipa who feeds on sorted waste. The emotional campaign reframed sorting as donation and increased sorted biowaste by 19%.

McCann Riga

Lidl turned store work into a sports arena where employees became star players. The campaign generated 1,600 job applications and helped Lidl become Latvia's most desirable employer.

McCann Riga

After the Latvian government reduced second-pillar pension contributions by 17%, INDEXO launched a campaign that gathered 25,000 signatures challenging the decision. The follow-up message - "The best protest is to live well” - encouraged people to strengthen their own financial future. The campaign increased third-pillar contributions by 51%, reached 62% media exposure, and raised INDEXO’s brand awareness by 47%.

McCann Riga

Sustainability talk was everywhere, but REF had 30 years of real action. We cut through greenwashing with a bold rebrand proving REF was always Ahead of Time -confident identity, skincare-like product visuals, sharp messaging. Results: entry into 5 new markets, +53% web traffic, and a pipeline filled for 3 years.

McCann Riga

Dores is a wooden building construction company that bridges tradition with outstanding manufacture practice. Together we embarked on a journey to redesign their product line, identity, catalogue and web design.

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NATO is looking to reach new audiences to communicate about the current set of events in a less masculine way. In collaboration with Roberts Rurans and Eduards Balodis, we created a short animation for Russian audiences about Article no. 10 and the truth behind the NATO membership agreement.

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Café Osiris is one of the few restaurants from the 1990s that has stood the test of time, serving as a time capsule of culture, the city, and food that transcends generations. For its 30th anniversary, a careful renovation was carried out by OAD architects and our team, with the aim of refreshing its identity elements.

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A new children's experience program at the Ziedonis Museum introduces young visitors to the Suns Funs character created by the great poet himself. The program includes a treasure hunt with various points around the museum grounds, a newly built Suns Funs house, and a raised-bed vegetable garden.

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Since only property managers could order biowaste containers, residents were given a tool to automatically send requests. The digital pressure resulted in 981 new container applications and significantly increased biowaste sorting across Riga.

McCann Riga

After delivery delays caused by relocating its logistics center before Christmas, Omniva needed to rebuild trust. We introduced Chris - an incredibly reliable employee who looks suspiciously like Father Christmas. The campaign celebrated logistics workers and reassured customers that their presents would arrive on time.

McCann Riga

77% of people struggled to tell journalism from fake news, yet believed they personally wouldn’t be fooled. So we made them experience manipulation safely: 20 clickbait articles deployed on Facebook using real disinformation tactics. Clicking redirected users to an educational platform; retargeting simulated the persistent loop of misinformation until users engaged with the learning content - proving firsthand that anyone can be influenced.

McCann Riga

Hortimed’s soil innovation was strong, but choosing the right soil felt complicated. The rebrand simplified decision-making with a distinctive “+” pattern inspired by topographic symbols and bold 70s-modernist floral illustrations. A warm retro palette balances function and personality, clearly communicating fertility and the promise: Soil Reinvented

McCann Riga

In Latvia, speeding is called having a “heavy foot.” To confront this dangerous attitude - responsible for 60% of road accidents - we turned the phrase literal by creating a tombstone-shaped foot placed along accident-prone roads. Personalized digital tombstones targeted drivers online, while a real installation stood at the DMV. The campaign sparked nationwide discussion and reframed speeding as a deadly reality.

McCann Riga

On May 4th Latvia celebrates Restoration of Independence Day. In 2022 the festivities coincided with the start of the Russian invasion in Ukraine, therefore the communication required compassion and solidarity with the people living our own past not so long ago.

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10Heures10 – sophisticated interior objects by day, thrilling lighting by night. The brand identity is inspired by the texture of the lamps themselves, paired with a gradient system reflecting both AM and PM moods. Even the name is drawn from the product: the lamp forms a “1” in profile and a “0” head-on. The visuals are hypnotic, immersing you in a sense of timeless serenity. Belle du jour, belle de nuit.

McCann Riga

Omniva delivery service is one of the most beloved brands in the Baltic region – proud of its recognition and customer experience rates. With many initiatives on hand the brand needed a little pick-me-up to gather its fragmentation under one visual system and achieve new horizons with new power.

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Lidl’s first summer in Latvia/Estonia needed instant cultural presence. We made it literal by covering “La Bamba” into a sticky Lidl summer song and amplified it everywhere - TVC, radio, OOH, banners, social, influencers, sponsored events. The karaoke version reached 1.3M YouTube views, helping Lidl become part of summer culture, not just retail.

McCann Riga

QR codes designed as crossword puzzles were placed in magazines popular with older audiences, leading readers to download the Lidl Plus app while entertaining them with food-related clues.

McCann Riga

To highlight Riga’s growing waste crisis, we provocatively asked residents to vote for the best district to build a new landfill. The outrage sparked massive debate - until the reveal: unless people reduce waste, the city may soon face exactly that reality.

McCann Riga

Make your money think. Young people in Latvia are prone to ruin their credit score with payday loans. We wanted to encourage them to make wiser financial decisions. So we wrapped our serious message in vibrant lifestyle images. By telling them not to do what advertisers like us normally want them to do, we got millennials' notoriously hard-to-get attention with the visual language that they specifically understand. The banners, video and meme posts were targeted at these young people.

McCann Riga

Since the pagan beginnings of the Latvian people, the summer solstice has been celebrated each year with folk rituals, traditional dress, and festive cuisine. In the summer of 2023, we were invited by the Riga City Council to create visuals for the Līgo poster campaign across the city.

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The Zuzeum Art Museum is strategically located between two contrasting Riga neighborhoods, revitalizing a previously run-down area and creating a new playground for Latvia's art scene. In collaboration with MakeMake interior design studio, we developed spatial graphics and wayfinding to infuse the layered space and complement its character.

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Plukt tea is a family owned herb infusion company from Madona well known for its vast fields and meadows. Brand refresh has helped to introduce a wider public to the infusion tradition very well known to the Scandinavian and Baltic region, but still foreign to Asia and the Americas.

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“A Description of our Homeland” by Krišjānis Barons is a reprint of the 1859 book that first documented Latvian geography and its people. With a new design, added notes from researchers, and essays by contemporaries, it expands on the history of the territory and serves as a portrait of our country at that time.

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To stand out across EU markets, we avoided standard product photography and built packaging around the joy of cooking. A friendly character, Eva, became the helper who makes quick meals feel easy and satisfying. The system improved shelf standout and created a recognizable brand world across an egg-based product line.

McCann Riga

The Baku International Theatre Festival MAP struggled to sell tickets because audiences didn’t recognize foreign plays. Instead of promoting unfamiliar titles, we categorized performances by the five emotions they evoke. The new identity and communication helped audiences choose experiences rather than plays - leading to the first sold-out festival in MAP’s history.

McCann Riga